With more than 20 years of experience in financial planning, Kirk Ito likes to focus on the intangibles of a client’s unique financial situation. As a Financial Planning Analyst at IFA, this means helping clients prioritize their goals by asking the right questions. This combined with the important numbers enables him to take advantage of advanced software tools to create and maintain holistic financial plans.

Kirk is fascinated by the psychology surrounding money. Since everyone approaches different financial situations in a different way, he views planning as more than just an exercise in collecting information. His emphasis at IFA is helping individuals and their families to build a financial blueprint and stick to it through life’s ups and downs.

Ito started his career as a planner in 2004 at a large financial services company. He joined IFA in 2022 to apply his experience as a financial planner at an independent wealth management firm dedicated to serving as a true fiduciary — i.e., working on behalf of the client’s best interests, not its own business interests.

Ito lives in Orange County, California with his wife and two children. When he’s not chasing his children around the soccer field or swimming pool, Kirk is likely to be found with his family camping in the mountains, fishing or golfing.